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Google Ads work, but do not work for every advertiser Sending traffic to a landing page will only work when certain criteria are met. Some of these conversion influencing criteria are The prequalifying effect of the Ad copy The usability of the lan...
Almost every digital marketing tool has a way to download data into excel or export it into google sheets. This makes spreadsheets a critical tool in the cleaning, interpretation, and insight generation processes of digital analytics. In this review,...
Account-based marketing is a B2B approach that focuses on best fit accounts within a target market. Instead of mass marketing, ABM involves identifying prospects (both as accounts and as buying units) based on how well they mirror the attributes of t...
Retention is greater than acquisition, nevertheless, most companies spend more money on acquisition because they think it is a quicker way to increase revenue. In reality, customer retention is faster and costs up to seven times less than acquisitio...
In PPC advertising, keywords are usually the focus of audience definition and targeting. This could be due to the popularity of search engines, and their suitability in matching a prospect’s query to buying intent. But there's an evolution across P...
What was the key for startups like Airbnb, Instagram, and other silicon valley names? The answer is growth marketing The beneficial but potentially disruptive influence of growth marketing is responsible for the rise of unicorns, and other business p...
Understanding data models and the functionalities of analytics software is vital in the implementation of any successful SEO or CRO strategy. Over the past week, I have been focused on deepening my insights into GA4 as a conversion research tool. I t...
Public relations is as old as politics and civilization. The question is how growth marketers can use PR to influence the favorability ratings of products & services, especially those offered by startups, eCommerce, and related businesses. Before we...
Many SEOs worry about content length, keyword density, duplicate content penalties and backlink profiles, but without an SEO calendar and its attendant implications, all of these tactics will underperform. If you're trying to grow your SEO traffic, y...